The same tailored approach as our Website Audit — a snapshot of the business, the opportunities we found, what we built, and how we measure the results.
01 / MRO, components & parts distribution
Hartzell Aviation
Unifying multiple divisions under one digital roof after a major corporate rebrand from Quality Aircraft Accessories.
+111%Website sessions, year over year516K sessions Oct 2025–Sep 2026, more than double the previous 12 months.
1.01MSessions since Sept 2023Over one million website visits in three years, from 705K users.
443KOrganic search sessionsSearch is the #1 channel — 44% of all traffic, carried through the rebrand.
How we measure success
Organic search trafficSearch visibility across every division, tracked month over month through the rebrand.
Inbound leads & RFQsParts inquiries and quote requests arriving through the new site.
Return on ad spendWhat each dollar of Google Ads and Meta spend brings back.
Every engagement is tracked and reported month over month — your dashboard, your numbers. Book a strategy call to see what this looks like for your company.
Snapshot
Hartzell Aviation (formerly Quality Aircraft Accessories) performs the component maintenance, repair, overhaul and parts distribution that general aviation relies on. CHAMP Digital has been their strategic marketing partner for over 16 years.
The challenge
A corporate rebrand required bringing several distinct business divisions together online — without losing the search visibility and market momentum the business had built.
Opportunities we identified
One clear path through many divisions
Structure the site so high-intent operators can find the right division and component quickly.
Website design & development
Protect search equity through the rebrand
Carry existing visibility across to the new brand and domain with a careful SEO migration.
Search engine optimization
Capture demand at launch
Pair the launch with targeted Google Ads and Meta campaigns to reach buyers immediately.
Presenting a highly technical, FAA/EASA-approved repair station to airlines, cargo operators, OEMs and military fleets worldwide.
How we measure success
Organic search trafficVisibility for component-level searches — heat exchangers, precoolers, oil coolers and more.
Quote requestsRepair and overhaul inquiries reaching the Tulsa team through the site.
Keyword rankingsPositions for the component and capability terms buyers search.
Every engagement is tracked and reported month over month — your dashboard, your numbers. Book a strategy call to see what this looks like for your company.
Snapshot
ETP Thermal Dynamics is an FAA/EASA-approved repair station in Tulsa, Oklahoma that designs, repairs and overhauls aircraft heat transfer components — heat exchangers, precoolers, condensers and oil coolers.
The challenge
Complex engineering capabilities and approvals needed to be easy for maintenance and procurement teams to understand and act on.
Opportunities we identified
Make capabilities scannable
Organize products, capabilities and approvals so buyers can confirm fit in seconds.
Website design & development
Rank for component-level searches
Build content around the specific components and repair services buyers search for.
Search engine optimization
Turn visits into inquiries
Give every capability page a clear path to contact the team.
Organic search trafficVisibility for supply-chain solution searches, not just part numbers.
Inbound inquiriesHardware and program questions routed to the right region.
Engagement on value-stream pagesHow deeply buyers explore the 3PL, kitting and reporting pages.
Every engagement is tracked and reported month over month — your dashboard, your numbers. Book a strategy call to see what this looks like for your company.
Snapshot
Aero Fastener distributes aerospace hardware and provides supply chain solutions, including 3PL, kitting and on-demand reporting, for commercial and defense aviation, with US headquarters and a European logistics centre.
The challenge
Buyers needed to quickly understand both the product range and the value streams that set Aero Fastener apart from other distributors.
Opportunities we identified
Lead with value streams
Give 3PL, kitting and reporting programs their own clear pages and paths.
Website design & development
Serve two regions
Route US and European visitors to the right team and contact details.
Strategy & positioning
Be found for supply chain searches
Target the solution searches procurement teams make, not just part numbers.
